Performance Marketing Analyst
Salary Range: Up to 40,000 THB
Job Type: Permanent (Full Time)
Report to: Head of Marketing
Job Description
MONIX brings the world’s best innovative, inclusive financial services and literacy to our friends everywhere to make people’s financial lives better as their true best friend. As a Performance Marketing Analyst, you will have a passion for data-driven decision-making, a keen eye for optimization, and a strong understanding of digital marketing channels. As a detail-oriented and analytical talent, you will play a crucial role in driving our marketing strategies forward by analyzing campaign performance, identifying key insights, and recommending actionable strategies to improve ROI and achieve our business objectives.
Key Tasks & Responsibilities
- Launch and optimize performance marketing campaigns across leading ad networks (e.g., Google Ads, Meta Ads) to achieve maximum ROI.
- Assist in budget planning and forecasting based on historical performance and projected trends.
- Conduct in-depth analysis of marketing campaigns across various channels including but not limited to PPC, display advertising, social media, email, and affiliate marketing.
- Monitor and evaluate key performance metrics such as CTR, CPA, CPC, ROAS, and conversion rates to identify trends and opportunities for optimization.
- Develop and maintain dashboards and reports to track performance metrics and communicate insights to stakeholders.
- Collaborate with cross-functional teams including marketing, product, and finance to align marketing efforts with overall business goals.
- Utilize data-driven insights to propose and implement A/B tests and optimization strategies to improve campaign performance and maximize ROI.
- Stay updated on industry trends, best practices, and emerging technologies in performance marketing to ensure our strategies remain innovative and competitive.
- Provide ad-hoc analysis and insights to support marketing initiatives and strategic decision-making.
Qualifications
- Bachelor's degree in Marketing, Business, Economics, Statistics, or related field.
- Minimum 1 year of hands-on experience in performance marketing and/or digital marketing.
- Proven track record of successfully managing and optimizing paid advertising campaigns on platforms including Facebook Ads, Google Ads, TikTok Ads, and other relevant ad networks.
- Certifications from leading ad networks such as Facebook Blueprint and Google Ads products are highly desirable.
- Familiarity with Mobile Measurement Platforms (MMP) is preferred.
- Strong analytical skills with the ability to derive actionable insights from complex data sets to enhance campaign performance.
- Proficiency in data analysis tools such as Excel, Google Analytics, and/or other analytics platforms.
- Excellent verbal and written communication skills, with the ability to convey technical concepts to diverse audiences.
- Ability to thrive in a dynamic, fast-paced environment while effectively managing multiple projects.
- Positive attitude, proactive mindset, and a passion for continuous learning and problem-solving.
“Selection of candidates for this position requires a criminal record check to ensure safety and maintain organizational standards.”
Welfare & Benefits:
- 15-day vacation leaves per year
- Flexible working hours
- Flexible working location (Head Office is at SCB Park Plaza)
- Phone fees
- Provident fund
- Employee welfare home loan
- Town Hall & Happy Hours (food & drink provided)
- Training in-house & abroad
- Life / accident / disability / health insurance
- Company outing
Interested in joining MONIX family, please send your recently updated CV in English with your portfolio to join@monix.co.th. If you have any question, please feel free to call us at 02 098 9507.
About MONIX
We are a newborn joint-venture FinTech company of our super-duper cool parents SCBx and Abakus. Born in2020 with the unrivaled, cutting-edge AI and machine learning superpower, MONIX is committed to making our friends’ financial lives better, easier, and happier by bringing our friendly, fast, and fun products and platforms together with financial literacy to them.
At MONIX, you will:
- Be part of a family of Hustlers, Hipsters, and Hackers who bring unique talents and varying backgrounds, ideas, and experiences to inventing the friendliest financial products and services
- Build things for the customers from the customer’s point of view and from the data –not gut feelings or intuition
- Celebrate diverse perspectives from gender, age, national origin, culture, education and professional and life experiences
- Enjoy the start-up culture where open feedback, flexi hours, knowledge sharing sessions, snacks and food are provided as if basic needs
- And many more to discover…
MONIX is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity, or any other basis as protected by applicable law.
