On May 21, 2024, Natthapong Inpo, Head of Marketing at MONIX, moderated a dynamic session titled “Digital Content Creation - Redefining and Elevating Brand Engagement with Digital Contents” at the Global Virtual MarTech Summit APAC. The session featured an esteemed panel of industry leaders from Pinterest, KB J Capital, and Exclaimer. Together, they delved into the latest trends in digital content creation, such as interactive content and multimedia storytelling.
Natthapong guided the discussion on several key topics, including the latest trends in digital content creation, the integration of digital content into the customer journey and the challenges and opportunities in fostering collaboration between marketing and creative teams.
"Regarding trends in AI, especially generative AI in content creation, the Thai language poses unique challenges due to its complex connotations and diverse viewpoints," Natthapong explained. "Creating content in English has historically been simpler. Last year, we could not rely solely on ChatGPT for Thai content, especially for social media captions. However, with advancements in AI, we can now generate high-quality content, copywriting, and marketing messages. The growth of AI in content creation is rapid and promising."
The session provided valuable insights into how brands can effectively engage their audiences through innovative digital content strategies, highlighting the transformative potential of AI in this evolving landscape.
